Success stories

Innovations during the pandemic: Prepare for 2022 with KLOUDIP

At the end of the previous year, we discussed digitalization trends. Back then, we didn’t know that the world would be subject to several more lockdowns, paralyzing it for months. The innovations of 2022 were brought about by the prevailing situation.

In 2021, KLOUDIP followed all these trends to overcome the lockdowns and evolve. Based on this experience, we want to share what a business can do to quit the pandemic even stronger.

Invest in yourself

Hard times make people and businesses very careful with their expenses. As a result, they are more likely to save money for a rainy day than pour cash into new services and technologies, even if their value is clear.

Since 2020, it’s been happening with telematics and IoT solutions – the innovations that companies put on the back burner until 2022. Faced with a weak demand despite active marketing, KLOUDIP reduced the investments in new client acquisitions. 

Instead, the company started investing in its strong points to fight the emerging threats. Marketing professionals call it a “Defensive strategy,” and here’s what you can do following it.

Invest in the future-ready solutions

Strength: KLOUDIP’s IoT and telematics software development potential.

Threat: the rapidly changing market demands. 

The general tactics of KLOUDIP included three simple steps.

First, KLOUDIP decided to invest in new solutions that the market will demand in the long run.

Secondly, KLOUDIP found the relevant development drivers.

Thirdly, by introducing tech innovations and new business models by 2022, KLOUDIP made these solutions generally accessible.

GOFER 2.0 for business transport

GOFER is the solution for staff transportation and business ride management. We call it Uber for businesses, as it makes requesting a company vehicle as simple as booking a taxi ride on your smartphone.

What’s the difference between Uber and GOFER?

KLOUDIP created it at the request of the apparel sector, where companies transport thousands of employees daily. For a few months already, big apparel companies have been using GOFER in their daily operations boasting 1,300 business ride bookings by now. 

And one of the apparel factories that implemented GOFER automatically settled payments to drivers for December 2021 based on our solution only!

Here are just a few optimizations that made it possible

Check out all these and a dozen other features in detail in our latest GOFER 2.0 article.

HAZER IoT platform

In 2021, we named IoT among the most significant trends and innovations, but the same is true for 2022. Shortly after that, KLOUDIP released the upgraded HAZER, a simple and powerful IoT platform for businesses.

Just like GOFER, HAZER appeared at the request of big market players, including DHL – the owners and managers of warehouses, production sites, offices, stores, and transport fleets. The platform allows connecting these objects to the internet and managing them remotely. 

In 2021, KLOUDIP released HAZER V2 and Mobile Pro – the upgraded web and mobile IoT software.

HAZER V2

The web platform evolved subject to clients’ requirements and got several new features, including:

HAZER Mobile Pro

Additionally, KLOUDIP released a mobile application to monitor and manage buildings, transport, or cargo on a smartphone. The app offers all the web version features but fits in your pocket, unlike laptops and industrial screens. We described all these and other features in detail in one of our previous posts for HAZER

Last but not least, in 2021, the HAZER IoT platform went international with the launch of the dedicated hazer.io website

EPORT for 3PL service providers

EPORT is the platform for third-party logistics service providers, allowing logistics companies, cargo senders, and carriers to interact within a single interface. The updates of 2021 made the platform more cost-efficient, precise, and powerful.  

Cost-efficiency

Precision

Document management

The brand-new video monitoring module

In 2017, KLOUDIP introduced a video surveillance system for commercial transport, offering real-time video streaming from moving assets, event-based video monitoring, and ADAS.

In 2021, the company upgraded its video monitoring module to make it affordable for any company on the market.

In 2022, the video monitoring system becomes accessible for those companies that were not ready to install a server for video monitoring needs, like schools, private bus owners, and other small to medium companies.  

Other updates

Apart from the new solutions, KLOUDIP kept updating its value-added products and platforms.

FiOS

FiOS is the flagship fleet management platform used to track 15,000 moving and stationary objects. Moreover, all the apps below are based on FiOS and seamlessly work with this system.

Here are just a few new features in 2021:

Distribution app

The software for courier and delivery services allows organizing and managing them remotely.

Apart from the redesigned interface, the app acquired several new features: 

HEED app

The software for remote maintenance management was booming in 2021, as most fleet managers were operating from homes.

Here’s a quick overview of its new features: 

SHUTTLE app

The solution for passenger transport monitoring hasn’t changed critically but started offering more automation opportunities:

Public and passenger transport is one of the main concerns for many countries. SHUTTLE – combined with a few solutions above – can address all the emerging issues. Hopefully, it will happen in 2022. 

Invest in scaling the solutions

As mentioned above, most of KLOUDIP’s customers are big corporates, including DHL, Toyota, Brandix, and many more. That’s why all our solutions are initially designed for large companies that need thousands of processes optimized.

By the end of 2020, most businesses – even smaller ones – have realized the value of telematics. Now, everybody needs to manage transport and buildings remotely.  That’s why in 2021, KLOUDIP strived to give businesses access to new technologies, no matter if the company is big or small.

Here are just a few tech advancements and business models introduced to make the solutions widely used:

We strongly believe generally accessible solutions will boost the penetration rate of telematics and IoT. 

Invest in the market: eLearning portal

Strength: 10+ years’ telematics and IoT implementation expertise.

Threat: the immature market for hi-tech solutions.  

Sometimes, investing in yourself means investing in the market to shape it or make it. 

The newspaper headlines of 2021 were screaming that companies involved in passenger and cargo transportation were suffering losses. Although the solution to their problem already exists, many companies still reject the innovations in 2022.

Either other companies don’t know about telematics solutions or don’t see the value of their implementation. Or both.

Following the “Remote education” trend, KLOUDIP came up with the eLearning video portal, containing several sections: 

This portal fills both the “general knowledge” and “understanding the value” gaps and is designed to popularize telematics. At least, businesses may start asking themselves: 

“Why not invest if it will pay off in a month?”

P.S. KLOUDIP constantly follows the news to monitor the emerging issues and find a way to address them. We describe it all on Facebook, LinkedIn, and KLOUD LIVE. Check them out and find the solution to your problem there.

Invest in customer service: innovative tools and teams

Strength: the team of experts with years of experience in the area.

Threat: routine work and the relative standstill brought by COVID-19. 

In 2021, KLOUDIP introduced new employee training and process automation initiatives, including:

Invest offline: an innovative office

In 2020, KLOUDIP made everything possible to bring interactions with customers online. That’s how the online Customer Care Portal appeared to offer support and assistance seven days a week, no matter lockdowns. 

In 2021, KLOUDIP turned its office into the safest and most technologically advanced place where we can invite clients whatever happens in the country.

Apart from A-Class design, we’ve implemented some of the solutions that we offer to our clients, including: 

We hope 2022 will give us a chance to finally meet with all our clients in person in our new safe home.

Stand with your clients

Every time there’s a disturbance, companies increase prices. As a result, their income remains the same, but their clients spend more and may start searching for a more cost-effective option. 

In the end, a price increase may be efficient in the short run but fail you in the long run. Every day, we prove that businesses can cut costs on their assets – road transport, buildings, passenger transport, construction fleets, trains, ports – instead of increasing prices.

And KLOUDIP follows the same philosophy and hasn’t increased prices for several years already. Instead, the company:

Summary: how to survive the pandemic?

  • When hard times come, focus on your current clients. Identify the least affected ones and make their demand your evolution driver.
  • When planning for new services and solutions, allow for scaling from the start. One day, hard times are over, and the general public will adopt your solutions.
  • Pioneers shape the market. It’s hard and cost-intensive, but it pays off.
  • Your experience is also a valuable asset. Turn it into sharable content and build up your image as an expert.
  • Human resource is one of your most precious assets. When workload decreases, balance it with professional education.

And what new technologies did your business implement in 2021? Comment here or contact us – let’s discuss how we can help you in 2022!

Kirill Yakunin

Chief Marketing Officer at KLOUDIP

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